Huggies® Every Little Bottom program to raise awareness about diaper need and address the issue in our communities across the U.S.
A recent study reveals that one in three American moms are in diaper need, struggling to provide diapers for their babies. The study also revealed that nearly one in five moms in diaper need have extended the amount of time they leave their babies in wet or soiled disposable diapers. Babies kept in wet, dirty diapers for extended periods of time may experience physical and emotional suffering.
To kick off the campaign, Huggies will donate up to 20 million diapers in the United States in the next eight months. Huggies will begin the donations with two million diapers given to ten local diaper banks across the country.