Thursday, May 24, 2012

The Information Blanket

The Information Blanket is a very cool project conceived and produced by Beattie McGuinness Bungay New York.  Intended as a charity blanket to be donated to kids in under-developed countries, the blanket is printed with information to help the mothers learn about their baby’s health.  The blankets include information about breastfeeding, immunization vaccinations, body temperature and warning signs of illness, all printed in the local language.

the story of our blanket is one of care and responsible craftsmanship. it begins with green-sensitive 100% double knit north carolina cotton. soft and durable, it meets the strictest u.s. environmental standards on dyes and finishing. when it’s ready, the fabric is pre-shrunk and shipped to new york city where local craftsmen cut it to swaddling size and double lock stitch the edges. the informational graphics are then screen-printed using non-toxic water based inks. the result is a blanket of the highest individual quality.
Our design includes a growth chart with average ranges for one, three and six months, breastfeeding and vaccination frequency, high temperature alert, doctors appointment reminder and a list of illness warning signs.

For each blanket purchased another is given to a mother in her baby in need somewhere else in the world.

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